1) The Facebook page has had 29,887 likes.
2) The header on the top of this Facebook page is promoting the film, specifically in Blu-ray and DVD format for which is contains an image to show what it looks like. It also promotes the ability to potential viewers of the film to download the film or watch it 'on Demand'
3)
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This appeals to the target audience as this song is aimed at the youth and middle class people. It speaks for the youth in terms of the riots and everything that they are classed and stereotyped as and for. It asks a question which gets the reader/audience thinking and if they click on the link, the number of views go up as well. This can also link into the soundtracks and album for Ill Manors.
This facebook post is different from the usual Ill Manor posts which promote the movie or the soundtracks. This post aims at young filmmakers and promotes a new opportunity for young filmmakers. It would appeal to the target audience because this target audience would be the exact same as Ill Manors and because the youth believed Ill Manors spoke on their behalf, it would intrigue them to be part of a new movie which would be similar to Ill Manors. In Plan B's TedX talks he had talked about how he went and found actos from his old school and how some had great potential but he couldn't select them, this could be another way which he could say get involved even though it doesn't promote Ill Manors.
This would appeal to the audience again as it features the personal opinions of Plan B. This is important as it allows the audience to become almost a part of Plan B's person experiences and gives a voice to the voiceless. His opinions and his target audiences opinions would be the same as it correlates a lot, so it would appeal to the target audience.
This would appeal to the target audience as it states the movie is now available to buy on various different platforms. It appeals as it says award winning alongside the ratings on the right hand side. The movie is about the youth so they would want to buy it as it represents them.
5) Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
- "Want to win a copy of iLL Manors? Head over to Revolver Entertainment - to celebrate their 15-year anniversary they are giving away 15 of their greatest films including our very own iLL Manors!"
- "Hooray, it's not the end of the world! If you are aged 16 to 19 you can still apply to the BFI Film Academy delivered by Revolver: 1. Check out the poster below. 2. Find some film friends and apply as a team (optional but highly recommended) 3. Fill in the application form which you can download here: bit.ly/12mlOac Deadline 10th January. Next stage applicants will be invited for a chat at our offices over the following weeks. Good luck!"
- "To celebrate Total Film's 200th issue, Revolver Entertainment have given them a load of goodies to giveaway. Head over to WIN iLL Manors, Anuvahood and Offender Signed Merchandise and Blu-rays! http://bit.ly/Sc3LxU"
6) Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
8) How did the institution use the Facebook page to promote the film's release in May/June 2012?
Ill Manors Twitter feed
6) How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
Ill Manors on Instagram
1) Ill Manors used Instagram to promote their brand by generating a hashtag on Twitter, that fed through to Instagram. When someone takes a photo and updates it onto instagram, they can caption the hashtag which automatically creates a general hashtag that the public can view the image on. This is important in generating publicity as people with friends on Instagram can see the hashtag and join the trend.
2)This picture posted on Instagram is effectivein promoting the film, as it is the film soundtrack also made and produced by Plan B with the tag london logo ontop of it. In particular, this allows for the audience to become more interested in the soundtrack as well as gain an incite into what is in the film.
3) This post is effective in promoting the film as it is a screenshot of the movie being played on BBC2 which is a big institution. The BBC want to educate people and their audiences trust them. This can also generate more publicity as if the BBC play it, it has to be a good movie and also the caption states "Deffo one to watch"
4) This promotes the movie as the caption is "who needs actions when you got words". The picture is of the Ill Manors albumand the songs are used in the movie itself. This promotes the movie as people would be curious to hear what lyrics the movie and album involves.
1) The YouTube channel was used to promote the film as it was the home of all videos relating the film and the music; iLL Manors. Their YouTube page is filled with videos of Plan B's music and videos relating to his film. Uploading videos to YouTube is just another step to appealing to the main target audience of the film and is a beneficial way of raising awareness of the film.
2) The iLL Manors trailer and the music video suggest synergy with the DVD Extras that were included on the broadcast platform. They both follow a similar tone and feel and similar editing style. This helps audiences stay familiar with the content released under the same movie title and would show consistency.
3) The YouTube channel offers links to an iTunes Plan B page, Twitter and Facebook and Soundcloud, as well as Google+ and the official Plan B website.
- "Pick up the Limited Edition Lenticular cover on Blu-Ray or DVD at Amazon UK or Download it on iTunes (UK) today. DVD: http://bit.ly/iLLManorsDVD BluRay: http://bit.ly/iLLManorsBR iTunes: http://bit.ly/iLLMANORSiTunes"
- "Plan B's Award-Winning film iLL MANORS is out on Blu-Ray, DVD, Download and On-Demand today! Don't miss this explosive, unique crime thriller and one of this years most talked about British films from debut director Ben Drew. Find it at the following places: Blu-Ray: http://bit.ly/iLLManorsBR DVD: http://bit.ly/iLLManorsDVD Download: http://bit.ly/VPVKRz Special features include a “Making-of" documentary, Deleted Scenes, Music Videos and two Short Films. Additionally on Blu-Ray, there are exclusive cast and crew interviews, plus the Ben Drew TED Lecture and digital copy of the film."
- "Only 3 Days until you can own #iLLMANORS on Blu-Ray, DVD and Download! Check out this exclusive 30" Digital TV Spot"
8) How did the institution use the Facebook page to promote the film's release in May/June 2012?
Ill Manors Twitter feed
1) The twitter feed uses the Ill Manors brand to promote the film through the use of the hash tag. This is significant as it allows the audience to engage through the global use of a hash tag. Also, this means that they are able to contact the makers of the movie and be direct with their views on the film. Likewise, the twitter display picture is of the Ill Manors sign which is linked to the brand itself as it hold synergy through every platform. In addition, they include all types of tweets from social related and film related perspectives.
2) #iLLMANORS, #ravearama and #realmovie. These all show the public reception to the movie, which allows the audience to get an impression on what the film is about. Likewise, it allows the audience to become a part of the film itself which makes it all the more exciting to watch, as ponder on whether the tweets are a true representative of the movie.
3) @Leeallen80 who plays Chris in Ill Manors, a protagonist is used to promote the film through the re-tweet as he shows the three characters used to show the childhood and growing up of his character. This is important as it makes the movie seem much more planned, as it is important to get the look of the characters similar. This appeals to the audience of Stugglers and Reformers as it allows them to see the change they can make. Likewise, it shows that the social realism genre is important to think and interpret before judging.
4) The images used include shots of filming, shots at events and even shots from the personal accounts of Plan B and Lee Allen. This is important as it allows the audience to feel a relation between them and the film. This is important in generating success for the film as it allows the audience to decide whether they are a fan of the genre and film, and whether the are able to become a part of the Ill Manors fan base. The shots of the event allow the audience to become included in the film as it is a public event that can be attended by any person, therefore targeting all audience types.
5)Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
6) How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
Ill Manors on Instagram
1) Ill Manors used Instagram to promote their brand by generating a hashtag on Twitter, that fed through to Instagram. When someone takes a photo and updates it onto instagram, they can caption the hashtag which automatically creates a general hashtag that the public can view the image on. This is important in generating publicity as people with friends on Instagram can see the hashtag and join the trend.
2)This picture posted on Instagram is effectivein promoting the film, as it is the film soundtrack also made and produced by Plan B with the tag london logo ontop of it. In particular, this allows for the audience to become more interested in the soundtrack as well as gain an incite into what is in the film.
3) This post is effective in promoting the film as it is a screenshot of the movie being played on BBC2 which is a big institution. The BBC want to educate people and their audiences trust them. This can also generate more publicity as if the BBC play it, it has to be a good movie and also the caption states "Deffo one to watch"
4) This promotes the movie as the caption is "who needs actions when you got words". The picture is of the Ill Manors albumand the songs are used in the movie itself. This promotes the movie as people would be curious to hear what lyrics the movie and album involves.
YouTube - planbuk channel
2) The iLL Manors trailer and the music video suggest synergy with the DVD Extras that were included on the broadcast platform. They both follow a similar tone and feel and similar editing style. This helps audiences stay familiar with the content released under the same movie title and would show consistency.
3) The YouTube channel offers links to an iTunes Plan B page, Twitter and Facebook and Soundcloud, as well as Google+ and the official Plan B website.
