Analysis of iLL MANORS Music Video

Media Forms: How is it typical of a music video?

• Montage of shots
• Variety of locations
• Handheld camera - fast-paced movements
• Text-on-screen
• Performance element

This music video uses a variety of shots in the form of a montage which is a typical thing to do within a music video.
A variety of locations has also been used which is another common aspect of a music video.

The ill manors music video has fast paced camera movements and editing which is typical for a music video. This allows tension to be created and for the story to be told instantly, from clip to clip. The music video was edited to cut quickly between shots which gives audiences the sense of it being disoriented.This disorientation could also be interpreted as 
The cuts are edited quickly to reinforce the rhythm of the song; also, footage from the London riots which took place in 2011 is used. This creates a montage and like other music videos this promotes a message about how the working class are not seen as significant is society and ultimately they resort to violence. 

Media Representations: How does it represent the London riots/rioters?

• Rich vs poor
• People vs Government
• Young vs old
• Stereotypical - reinforced stereotypes
• Negative outlook
• Articulates anger - protest rather than mindless violence

This music video gives a dominant representation of the London rioters with the few alternative views concerning police violence. This is shown through the footage of the youth smashing shop windows, raiding televisions and other merchandise, setting fire to cars and having fights with the police. This shows that the London rioters were all involved with gang culture. On the other hand, the weaponry that the police had against the rioters were patronising the rioters. This is because the riot squad had full armour, a shield and a baton. This represents that the police units against the rioters were further powerful in a way which devalues the strength of the rioters. The London riots were presented in this music video as disturbing and destructive. This a dominant representation as the riots had devastating effects and also encouraged the media to build a negative image of the youth.    

Media Audiences: What audience pleasures does the music video offer?

• Star power (celebrity cameos)
• Noting references (political references)
• People who are into the news
• Exciting, dramatic, fights

One of the main audience pleasures open to the audience is that of entertainment. The videography added with the soundtrack offers audio and visual consistency to the music video which makes it enjoyable to watch. The audience would take the satisfaction of enjoyment as they use this particular media text to fulfil the purpose of alteration. Also, the key theme used through this music video is violence, alongside with the video endorsing a sense of freedom. Usually, hip-hop songs are a way to express one's feelings through rhyming words and this song seamlessly establishes Plan B conveying his feelings about the London riots. The chorus, in particular, is a chant with the lyrics: "Oi! I said oi! What you looking at, you little rich boy!"This proposes how the song takes pleasure in attacking the middle class. People from the working classes and who live in the suburban areas of London may find a spy and enjoy looking at those upper classes as important.

Media Institutions: How does the music video help to promote the film?

The music video was made to help raise awareness about the voices not being heard in society. The upper classes are defined as living luxurious lifestyles which link with Dyers lines of appeal with good jobs whereas the D/E demographic are usually associated with thugs, violence and badly behaved people. Plan B himself grew up on a council estate before he rose to fame so it's only natural that he wants to change for those who are discriminated. The idea for both the movie and video are the same as they both indulge in the theme of violence. They both use a narrative to describe real-life situations. 

Also, synergy is created because Plan B is associated with releasing both the music video and the film. The music video was released by Plan B's record company Atlantic Records and Plan B also directed the movie himself. This helps Plan B to enhance his brand identity because of his forms to promote and market the film. Furthermore, it is notable that the music video itself features cameos from actors starring in the film. This can help promote the film because the music video will gain further popularity from the inclusion of the cast and the audience may generate interest in the characters portrayed to be more likely to research and watch the film. 

• Characters from the film make cameo appearance in the music video - Chris & Aaron - synergy
• Estate being the setting can allow certain audiences to identify with the events in the video
• The mocking of politics
• Plan B being the rapper in the song as well as the producer of the film helps cros-promote two different platforms
• The music from this sing was also used in the trailer as well as the film itself.